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Tottenham Hotspur News - Subway in £115m Spurs deal?
News | admin
| April 1, 2010 at 10:18 am
The Tottenham Journal are claiming that sandwich chain Subway have
verbally agreed a 15-year naming rights deal worth £115million for the
new Spurs stadium.
A Subway insider told the Journal: “We’ve yet to put pen to paper but
the deal is agreed in principal. We’re talking about the small print
now and I think it’s fair to say that a formal announcement is just a
matter of time.
“We need to consider certain elements of British advertising laws,
how many restaurants we want to deploy in the stadium and how that will
affect the structure of the finances.
“Soccer is getting bigger and bigger, not only in America but all
over the world. These days everyone is watching the English Premier
League, and we feel that it is time to grab a piece of the pie.
“Tottenham is the perfect match for our brand, and should they
qualify for the European Champions League in the next few years, the
exposure will be phenomenal. We have done our research.
“The Spurs have driven a hard bargain but we would expect nothing
less from such an ambitious club. We would be fools to let this
opportunity slip through our fingers, and we’ve had a big appetite for
this deal from the very start.
“I think the fans will be very excited by our ideas. As we speak we
are considering the possibility of having different logos on the front
of the shirts for different matches - advertising the full range of the
‘Sub of the Day’.
“Fans could then have their favourite sub printed on their own shirts
- the same way they put their favourite player’s name and number on the
back.
“Hopefully, in two and a half years, people all around the world will
be watching England international Tom Huddlestone proudly sporting his
new ‘Italian BMT’ Tottenham shirt, as he walks out at the brand new
Subway stadium for the first time. That would be a very proud day for
everyone..
News | admin
| April 1, 2010 at 10:18 am
The Tottenham Journal are claiming that sandwich chain Subway have
verbally agreed a 15-year naming rights deal worth £115million for the
new Spurs stadium.
A Subway insider told the Journal: “We’ve yet to put pen to paper but
the deal is agreed in principal. We’re talking about the small print
now and I think it’s fair to say that a formal announcement is just a
matter of time.
“We need to consider certain elements of British advertising laws,
how many restaurants we want to deploy in the stadium and how that will
affect the structure of the finances.
“Soccer is getting bigger and bigger, not only in America but all
over the world. These days everyone is watching the English Premier
League, and we feel that it is time to grab a piece of the pie.
“Tottenham is the perfect match for our brand, and should they
qualify for the European Champions League in the next few years, the
exposure will be phenomenal. We have done our research.
“The Spurs have driven a hard bargain but we would expect nothing
less from such an ambitious club. We would be fools to let this
opportunity slip through our fingers, and we’ve had a big appetite for
this deal from the very start.
“I think the fans will be very excited by our ideas. As we speak we
are considering the possibility of having different logos on the front
of the shirts for different matches - advertising the full range of the
‘Sub of the Day’.
“Fans could then have their favourite sub printed on their own shirts
- the same way they put their favourite player’s name and number on the
back.
“Hopefully, in two and a half years, people all around the world will
be watching England international Tom Huddlestone proudly sporting his
new ‘Italian BMT’ Tottenham shirt, as he walks out at the brand new
Subway stadium for the first time. That would be a very proud day for
everyone..
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